Lecture: 36
Course Fee: 24,000 BDT
Course Details:
Module 1: Introduction to Facebook Marketing
1. Overview of Facebook as a Marketing Platform
o Importance of Facebook for businesses
o Key statistics and demographics
2. Understanding Facebook Algorithms
o News Feed ranking
o Engagement metrics
3. Setting Up for Success
o Creating a professional Facebook Page
o Optimizing profiles for branding
Module 2: Crafting an Effective Facebook Marketing Strategy
1. Defining Goals and Objectives
o Awareness, engagement, conversion
2. Identifying Target Audiences
o Facebook Audience Insights
o Creating customer personas
3. Competitor Analysis
o Tools and techniques
o Benchmarking performance
Module 3: Content Creation for Facebook
1. Types of Content
o Posts, stories, reels, and live videos
2. Best Practices for High-Performing Posts
o Visual content (images, videos, graphics)
o Writing compelling captions
o Hashtags and tagging strategies
3. Content Calendar & Scheduling
o Planning tools (Meta Business Suite, Hootsuite, Buffer)
Module 4: Facebook Advertising
1. Introduction to Facebook Ads
o Overview of Ad Manager
o Ad formats: Image, video, carousel, etc.
2. Setting Up Ad Campaigns
o Choosing campaign objectives
o Audience targeting: Custom, Lookalike, and Saved audiences
o Budgeting and bidding strategies
3. Ad Design & Copywriting
o Visual design principles
o Writing ad copy that converts
4. Measuring Ad Performance
o Key metrics: CTR, CPC, ROAS
o A/B testing and optimization
Module 5: Facebook Monetization Strategies
1. Monetizing Facebook Pages
o Eligibility for in-stream ads
o Sponsored posts and partnerships
o Affiliate marketing
2. Selling Products and Services
o Setting up a Facebook Shop
o Using Marketplace for sales
3. Monetizing Content
o Fan subscriptions
o Paid online events
o Stars and tipping systems
4. Diversifying Revenue Streams
o Cross-promotion with Instagram
o Driving traffic to external platforms
Module 6: Advanced Techniques & Tools
1. Retargeting Campaigns
o Pixel setup and tracking
o Dynamic ads for eCommerce
2. Analytics and Reporting
o Insights from Facebook Analytics
o Third-party tools (Google Analytics, Hotjar)
3. Automation and Chatbots
o Using tools like ManyChat
o Automating responses and engagement
Module 7: Case Studies and Best Practices
1. Real-Life Success Stories
o Small business growth examples
o Viral content campaigns
2. Avoiding Common Mistakes
o Algorithm penalties
o Misuse of ads and content
3. Ethical Considerations
o Privacy and data protection
o Authenticity in marketing
Module 8: Practical Assignments and Certification
1. Creating a Facebook Marketing Plan
2. Launching and Managing Ad Campaigns
3. Generating Revenue with Monetization Tools
4. Final Exam & Certification
Video Editing:
Fundamentals of Video Editing
Presentation
Soundtrack Design
Video Editing
Audio Editing
Project Work
Banner Design
Cover Page Design in Social Media
Poster Design
Project Work with Social Media
Project with Video Editing
Project with Banner, Cover Page and Poster Design